Read NZ Te Pou Muramura (formerly NZ Book Council) wants more New Zealanders to read more. One way of achieving this is through campaigns targeted to reluctant or non-readers to encourage reading. We work with a team of partner organisations on campaigns to encourage boys and young men to keep reading.

Advocating for the importance of reading is another role we undertake. We develop and share content for social and traditional media with the purpose of inspiring New Zealanders to read and to read New Zealand stories.