Our role as a Toi Uru Kahikatea organisation

Toi Uru Kahikatea

otahuhu 5.jpgRead NZ Te Pou Muramura is a Creative NZ investment client under the Toi Uru Kahikatea programme.

We seek three outcomes, namely that:

  • All children read for pleasure
  • All adults read for pleasure; and
  • New Zealanders aspire to become a nation of readers.

We do this by:

  • Sparking interest in reading through a range of school-based initiatives
  • Developing campaigns and events targeted ad adults who are least likely to read
  • Leading campaigns aiming to mobilise New Zealanders who love reading to read more and promote the benefits of reading
  • Promoting books about and from New Zealand Aotearoa
  • Promoting Aotearoa's writers and their work through our Writers Files and social media reach
  • Supporting other literature sector organisations, who have similar aims, to achieve their goals.