Our role as a Toi Uru Kahikatea organisation

Read NZ Te Pou Muramura is a Creative NZ investment client under the Toi Uru Kahikatea programme.

We seek three outcomes, namely that:

• All children read for pleasure
• All adults read for pleasure; and
• New Zealanders aspire to become a nation of readers.

We do this by:

• Sparking interest in reading through a range of school-based initiatives
• Developing campaigns and events targeted ad adults who are least likely to read
• Leading campaigns aiming to mobilise New Zealanders who love reading to read more and promote the benefits of reading
• Promoting books about and from New Zealand Aotearoa
• Promoting Aotearoa's writers and their work through our Writers Files and social media reach
• Supporting other literature sector organisations, who have similar aims, to achieve their goals.