Our special name expresses the concept of moving from darkness into light, as told in the Māori creation story. This metaphor can also be used to describe what happens during the process of reading.

'Muramura' is a glowing ember, flame or blaze, and 'pou' is an upright supporting post or pole. Te Pou Muramura speaks to the sustenance of a blaze, in the way that reading can spark a glow or light in our minds.

We run campaigns to encourage New Zealanders to read, research our reading habits and barriers to reading, and advocate for the importance of reading.

Visit our blog for reading lists, tips, ideas and resources for how you can bring more books into your life.