400,000 New Zealanders did not read a book last year. 40% of us operate below the level of literacy needed for day to day life.
We want more New Zealanders to read more. New Zealand’s literacy rates directly impact on our future prosperity and wellbeing. We want to grow a nation of readers.
Read NZ Te Pou Muramura (formerly NZ Book Council) helps grow the next generation of readers by delivering programmes in schools to encourage students, especially the most disadvantaged students, to read and write.
Our special name expresses the concept of moving from darkness into light, as told in the Māori creation story. This metaphor can also be used to describe what happens during the process of reading.
'Muramura' is a glowing ember, flame or blaze, and 'pou' is an upright supporting post or pole. Te Pou Muramura speaks to the sustenance of a blaze, in the way that reading can spark a glow or light in our minds.
We run campaigns to encourage New Zealanders to read, research our reading habits and barriers to reading, and advocate for the importance of reading.